As a photographer I’ve been lucky enough to capture some breathtaking landscapes from around the world, however taking aerial photos in the Maldives was a dream come true. Looking down upon the islands from the seaplane was an incredible experience. And it was on one afternoon taking photos of our scribbles in the sand, I looked down at our thick and heavy cabana striped towels and I thought to myself how cool it would be if we could create a beach towel range with a unique design using aerial photography instead of just the usual patterns that we see on the beach.

A beautiful birds-eye perspective as you lay down would make you feel as though you’re on top of the ocean. And what better oceans to showcase then the beautiful beaches we have in our own backyard here in Sydney, Australia.

But it needed to be more than just look good, the humble beach towel has always been so bulky and cumbersome, especially after it gets wet and sandy, and the worst thing for when you travel. We also noticed first-hand that the lack of plastic waste floating around made such a difference to the purity of the water and helping marine life thrive. So our mission was to create a towel that was all things fashionable, functional and sustainable.

Fast forward to today, after many, many months of research and testing, I am stoked to say we have finally turned the vision into a reality. Especially during the pandemic, we have realised more than ever just how lucky we are to have so many incredible beaches on our doorstep. We are proud to say our sand-free beach towels are made up of post-consumer plastic. Recycled and spun into polyester fibre before being woven into our fabric, so you can look good, feel good whilst helping the environment one towel at a time.